December 1, 2012

Gearing Up For The "Other" Spending Season

The Holiday Season for 2012 is turning out to be much better than expected for our retail clients.  Initial reports are showing improvement in sales at approximately 15 percent higher than 2011.  Many of our sales partners successfully capitalized on this and added a large number of retail businesses in the 3 Quarter and beginning of 4th Quarter to their client portfolios.  American Finance Solutions saw strong demand for working capital as retailers stocked up on inventory and took advantage of pricing discounts by pre-paying for their orders.

Now, many are relaxing and getting ready to enjoy the holidays themselves!  Well don't relax too much.  Historically December and January have been record breaking months for the merchant cash advance space as seasonal businesses get ready for their busy Winter seasons.

Obviously our sales partners will not have much success marketing to retailers you a flush full of cash.  Now is the time to mix up the marketing and target these seasonal businesses that have a real need for working capital.  A list of the obvious includes the following, but many, many more exist for those that want to get creative:

  • Anything to do with alpine winter sports
  • Snowmobile repair
  • Snowplow services
  • Chimney sweeping
  • Warm climate tourist and hospitality (think Florida!)
  • Florists (Valentine's Day, Mothers Day always seems to come sooner than expected)
  • Bowling alleys in cold climates
  • Tax services

Now when targeting these businesses most finance companies are going to want to see a full year's worth of bank and processing statements.  Make sure you get those up front from the client.  It is always easier to get the information for pre-approvals the first time.  Explain to your clients that the funding company will be able to more accurately determine cash flow for repayment and offer the client the best terms going into a busy season.  Many will be surprised by the relatively inexpensive offers for these types of clients.

As always, AFS looks forward to receiving your client application and funding your deals in record time.